As they grew, they started thinking about the role they wanted to play. It didn't take long to realize that for them, there is nothing sweeter than being part of special moments. The birthdays, graduations, and the myriad of festivals add so much vibrancy to this beautiful nation. As the needs of their customers evolved, so did they. They expanded from a store filled with fine writing instruments to a gifting destination with something to offer everyone. They did this by paying attention to the little touches, the details that make gifting such a profound way to express joy, love, or pride. They acquired and created brands they believe in and partnered with other exceptional brands to curate a catalog they are so very proud of.